A cutting edge guide to the benefits of taking responsibility for the social impact of business, showing that doing the right thing need not mean sacrificing profits.
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- * Out-behaving the competition: why business now needs to do good to do well * The new world of marketing: creating a successful brand in a dramatically changing world * Leadership in a world of radical transparency * Creating good: the rise of the social entrepreneur * We-volution: how collaboration is changing business * A new idea for a new era: the Social Business Idea(t) * The future: making a decent profit
