National Image & Competitive Advantage

The Theory and Practice of Place Branding

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Excerpt: 2 copy-operations
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Print: 355 page-prints
Print: 355 page-prints
Print: 355 page-prints
Print: 355 page-prints
Print: 355 page-prints
Print: 355 page-prints
Print: 355 page-prints
Print: 355 page-prints
Print: 355 page-prints
Excerpt: 10 copy-operations

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Produkt beskrivelse

Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

Detaljer

ISBN13 9788763099769
Sider 237
Udgivet 2011
Forlag Copenhagen Business School Press
Udgave 2
Sprog Engelsk